BILLBOARD PREMIERES K-POP MASTERS EVENT
PRESENTED BY MGM GRAND FRIDAY, NOVEMBER 25
Billboard Magazine announced today it will host the “2011 Billboard K-Pop Masters, presented by MGM Grand”
Friday, Nov. 25 at the MGM Grand Garden Arena in Las Vegas. The recently created Billboard Korea publication released its “Billboard Korea K-Pop Hot 100” music chart in August and this premiere event is scheduled to showcase the top acts in K-Pop music. The concert is scheduled to begin at 8 p.m.
“At Billboard, we recognize the huge potential for K-Pop in the United States and are excited to be able to gather all of the premier Korean music agencies together at MGM Grand for this historical event,” said Howard Appelbaum, president of Prometheus Global Media. “We’re hoping this will foster more collaborations and make additional moves towards building a global music scene as opposed to country specific offerings.”
Richard Sturm, president of Sports & Entertainment for MGM Resorts International, said, “MGM Resorts is proud to continue its ongoing partnership with Billboard as we present the 2011 Billboard K-Pop Masters in November at MGM Grand. This event will feature some of today’s brightest stars in the Korean music industry and we’re looking forward to showcasing their international talents, and the future of K-Pop music, to the fans here in Las Vegas.”
MGM Grand has been working with the Las Vegas-based event organizers from the newly formed KPMA, LLC over the past year to develop the premiere event. KPMA anticipates the event will wrap all of the major K-Pop agencies into a unified front, under the Billboard umbrella, for the first time in history. In addition to the show, the U.S.-based Billboard Magazine now recognizes K-Pop as being an important genre of music, worthy of its own chart and has earned prominent placement online.
For fans anxious to purchase seats to highly anticipated concerts and events, M life – MGM Resorts International’s new loyalty program – provides members with exclusive access to pre-sales for sporting events and concerts. The program also features rewards, benefits and once-in-a-lifetime experiences at the incomparable collection of MGM Resorts’ world-renowned destinations. To join, or for more information, visit mlife.com.
The MGM Grand Garden Arena is home to concerts, championship boxing and premier sporting and special events. The Arena offers comfortable seating for as many as 16,800 with excellent sightlines and state-of-the-art acoustics, lighting and sound. Prominent events to date have included world championship fights between Evander Holyfield and Mike Tyson as well as Oscar De La Hoya vs. Floyd Mayweather and George Foreman vs. Michael Moorer; and concerts by The Rolling Stones, Madonna, Elton John, Bruce Springsteen, Paul McCartney, Bette Midler, Gloria Estefan, Janet Jackson, Phil Collins, Sting, Billy Joel, AC/DC, Eagles, Jimmy Buffett, Backstreet Boys, ‘N Sync and the Barbra Streisand Millennium Concert. The MGM Grand Garden Arena also is home to the annual Academy of Country Music Awards (ACMA) and U.S. Open of Motocross.
Now in its 115th year, Billboard is the world’s premier music brand consisting of business-to-business properties including Billboard Magazine, Billboard.biz and Billboard Events as well as a consumer platform – http://www.Billboard.com – the online destination of choice for millions of music fans. The Billboard brand is built on its exclusive charts and unrivaled reporting on the latest news, issues and trends across all genres of music. The brand also is extended through many strategic relationships with major companies including Reuters, SanDisk, Telemundo, Ticketmaster, Microsoft Zune, Napster, MTV, Google, Virgin Mobile, AT&T, ABC Radio, SonyBMG, Amazon, and sister companies Nielsen SoundScan and Nielsen Broadcast Data Systems. These relationships leverage Billboard’s brand recognition, proprietary chart data and information resources to develop products, live events and print, television, radio, digital and mobile platforms for music consumers.
The Billboard K-Pop Hot 100 chart, launched in conjunction with Billboard Korea, is based on digital sales via leading websites as well as downloads from mobile service sites using an industry-standard formula and the most credible music data sources within Korea. The K-Pop Hot 100 debuts simultaneously here on Billboard.com, in the international chart section of Billboard.biz, in Billboard magazine, and also on Billboard Korea’s website, billboard.co.kr.
KPMA, LLC. is a Las Vegas-based event producer and organizer which includes a team with a broad array of experience in show production, concert promotion and large-scale exhibitions worldwide.